GON is built from twelve years inside the distribution stack, maintained against primary institutional sources, and validated against real deal outcomes.
Fintech
The central bank pushed its PI-SPI deadline by ninety days rather than force Wave onto the platform. What that says about negotiating leverage in WAEMU fintech.
Cross-sector
IFC deployed a record $14.2B into Africa in FY2024. Most founders spend months knocking on the wrong door. This guide maps all four channels and what IFC needs to see at each.
Media
Why the Canal+/MultiChoice deal is not about content - it is about the structural obligation to serve a market that neither party fully understands yet.
Cross-sector
Most AI-in-Africa coverage is about potential. This is about the three sectors where distribution moats are forming right now, and why the window is shorter than it looks.
Fintech
The stablecoin debate in Western markets is a regulatory argument. In Africa it is a solved distribution problem. The gap between those two realities is where the opportunity lives.
Energy
The MTN/IHS Towers deal is not a telecom story. It is an energy infrastructure arbitrage that most investors are still reading as a telco balance sheet move.
Cross-sector
An operator's guide to IDA vs IFC, STEP procurement, and CQS consulting - the pitfalls that cost African founders the most time turning development finance into a real channel.
Telecom
Airtel Africa is no longer chasing new countries. They are becoming an infrastructure company that happens to have a mobile network.
E-commerce
How Jumia's shrink-to-grow pivot and the rise of Pickup Stations are redrawing the map of African commerce.
Telecom
Why Value-Added Services were misunderstood for a decade, and what broke the investment-delegation model.
E-commerce
Copia Global raised $120M, built 50,000 agents, fulfilled 13 million orders - and collapsed with $20,300 in the bank. What an operator lens would have surfaced pre-IC.
Fintech
A lending company funded the wrong way. The warning was in a press release three years before the collapse. A test of whether the IC Checklist would have caught it.
The moment you announce 50 million subscribers as your target, that business no longer exists. You have replaced it with a growth obligation.
Live - v3.1
A pre-IC pressure test across six operator-sourced dimensions: distribution economics, demand validation, regulatory risk, currency and FX, exit pathway realism, and team governance.
Run the Checklist →Live - Copia Global
Post-mortems on real African deals, tested only against information available at the time. What an operator lens would have flagged before the term sheet.
Read the Retrospective →Live - 4 published
Pricing-page promises tested against Capterra, Trustpilot, and G2 reviews. A product-marketing lens on B2B SaaS GTM, not just a growth lens.
Browse Teardowns →For Investors
If you are running a deal in Francophone West Africa or CEMAC and need operator-layer perspective on distribution economics, regulatory risk, or demand validation, I can help pressure-test assumptions before the IC. The IC Checklist is the structured starting point; the conversation goes deeper from there.
For Employers
12+ years scaling digital products across African fintech, telecom, and SaaS markets. Available for senior digital marketing, growth, or product marketing roles. Track record: 3.5M users, EUR 2.9M revenue, distribution stack experience across leading Tier-1 Pan-African telecom operators and a leading West African banking group.